Thursday, June 29, 2017

Red Rose Conceptual Logos

When creating a logo I enjoy coming up with variations on ideas, and utilizing different historical art periods for inspiration. This time the subject of my new project was a local Italian restaurant. I posed myself the question, if they hired me to redesign or create a new logo what would it look like? For my first design (starting with the top row, far left) I wanted to create a logo in the style of a Victorian advertisement. I don’t often get the chance to make drawings that elaborate and I feel like it would work well with the current interior of the restaurant (wood trim and glass chandeliers). With the next logo I wanted to exude the look of classical roman art with a bit of art deco thrown in. It is a relief sculpture of Bacchus, the Roman god of wine, which is offered at Red Rose. The last logo in the top row I wanted to relate to the physical look of the restaurant. In the front of Red Rose Pizzeria there are brick arches over each of the windows and I thought what if there was a stained glass sign inside one of the arches. Moving to the next logo on the bottom row (again viewing left to right) I wanted an imperfect look, the look of an ink stamp. It’s simple enough to be printed on employee shirts and pizza boxes. The next logo I wanted to tie into the new casino being built next door and emulate a 1960’s Las Vegas feel. Plus neon signs are pretty good at grabbing people’s attention. The last logo is supposed to be a simple graphic design; I imagined it possibly being turned into a sticker that could be put on pizza boxes or handed out. It’s a similar idea to the ink stamp logo.