When creating a logo
I enjoy coming up with variations on ideas, and utilizing different historical art
periods for inspiration. This time the subject of my new project was a local Italian
restaurant. I posed myself the question, if they hired me to redesign or create
a new logo what would it look like? For my first design (starting with the top
row, far left) I wanted to create a logo in the style of a Victorian
advertisement. I don’t often get the chance to make drawings that elaborate and
I feel like it would work well with the current interior of the restaurant
(wood trim and glass chandeliers). With the next logo I wanted to exude the
look of classical roman art with a bit of art deco thrown in. It is a relief sculpture
of Bacchus, the Roman god of wine, which is offered at Red Rose. The last logo
in the top row I wanted to relate to the physical look of the restaurant. In
the front of Red Rose Pizzeria there are brick arches over each of the windows
and I thought what if there was a stained glass sign inside one of the arches. Moving
to the next logo on the bottom row (again viewing left to right) I wanted an imperfect
look, the look of an ink stamp. It’s simple enough to be printed on employee
shirts and pizza boxes. The next logo I wanted to tie into the new casino being
built next door and emulate a 1960’s Las Vegas feel. Plus neon signs are pretty
good at grabbing people’s attention. The last logo is supposed to be a simple
graphic design; I imagined it possibly being turned into a sticker that could
be put on pizza boxes or handed out. It’s a similar idea to the ink stamp logo.
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